Projection
ReynMedia growth projector
Metrics
The numbers going into the campaign
Ad spendeach month, into Meta
Average job valuewhat one job is worth
Cost per leadwhat one enquiry costs
Leads that bookof leads book a consult
Quotes sentof consults become quotes
Quotes wonof quotes get signed
Profit marginof revenue you keep
Projections
What the campaign produces each month
Leads4060
Booked consults415
Quotes sent213.5
Jobs won0.54.1
Revenue signed$20,000$121,500
Profit$2,000$28,375
Costs & returns
CurrentWith usCost per consult$375$140
Cost per quote sent$750$156
Cost per job won$3,000$519
Total monthly investment$3,500$4,100
Return on ad spend13.33×57.86×
Return on investment0.57×6.92×
Monthly profit gap
$316,500 in missed profit over a year
$26,375
Revenue increases 6.1×